Book Publishing and Marketing Workshops
Miss Rosen
Redux Gallery, 116 East 16th Street, 12 Floor
By appointment only
For more information, please contact MissSaraRosen@gmail.com
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Portfolio Review
General consultation meeting to review projects and discuss desired objectives. Prerequisite for all workshop series.
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Book Publishing
· Photo Editing
· Art Direction
· Texts
· Production
How does a photographer create a clearly defined and well-produced photography book in today’s market? Book publishing is no longer in the realm of a select few, the cultural elite. With the twin explosions in digital technology and self publishing, artists no longer need to knock on countless doors but can instead shape their own destinies through smart marketing of their talents.
Being a cultural artifact, a form of self-expression, and a means of communication, the book operates on several levels in our society. The savvy artist knows that author is just one of the hats they must wear to increase the commercial value of their work. Both the existing project and the future career path of an artist are greatly enhanced by their ability to produce and distribute a book to the right audience.
This workshop explores the construction of the visual narrative through photo editing, sequencing and art direction, and text additions, while providing insights into the world of pre-production and self-publishing opportunities. Students will learn how to become curators of their own collections; identify the story they wish to tell through the employment of both visual and literary content; understand layout as the narrative arc of image sequencing; prepare materials for production; and execute production of a limited edition designed for select distribution.
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Marketing
· Branding Strategy
· Press Kit Creation
· VIP and Press Lists
How does a photographer negotiate the business world? Marketing activity is fundamental to professional exposure and growth, providing photographers with the ability to secure representation in editorial, syndication, gallery, and publishing industries through clients, representatives, and the media.
This workshop explores brand identification, marketing strategy, and its implementation, with emphasis on the role of marketing in creating value, credibility, and consistency. Students will learn how to create a brand identity and design a corresponding public presentation that best communicates the individual mission; and learn the tools necessary to enact market research and implement communications strategies to reach their desired audience.
If you are interested in attending a workshop, please email misssararosen@gmail.com a letter introducing the project, professional biography, and a link to preview the project online. While I am not currently able to take on all applicants, it is my hope to find artists whose projects will prove mutually beneficial.